Brand consistency is the cornerstone of a business. You may not realize it, but from the second people see anything about your brand, they are judging your professionalism, your character, and even your product’s quality, often before they even see anything else.
Often, it can be a logo that clients see first, sometimes it’s your website or business card. Whatever the source, you are being judged. You’ve probably already put a lot of money in a logo for your business, and probably quite a lot more money on a website to impress potential and current clients. But what does that all mean if you’re sending clients a Word Document for your pricing? This is your last selling point – probably the last thing they see before they make a decision.
First impressions are important, but last impressions – well, that might be the last thing they see about your brand. In the end, you’re trying to sell yourself to your client – attempting to prove to them why you are the photographer for them and how you stand out from the thousands of others. You want to put something in front of them that’s like candy to a kid – something that draws them in, showcases your work and your pricing in a way that matches everything else about your brand.
I had the pleasure of working with Jennings King Photography to make some beautiful pricing guides that matches her brand and her website. Jennings beautiful photography already stood out from most, and now she has a pricing guide that can do the same.