Brand consistency is the cornerstone of a business. You may not realize it, but from the second people see anything about your brand, they are judging your professionalism, your character, and even your product’s quality, often before they even see anything else.

Often, it can be a logo that clients see first, sometimes it’s your website or business card. Whatever the source, you are being judged. You’ve probably already put a lot of money in a logo for your business, and probably quite a lot more money on a website to impress potential and current clients. But what does that all mean if you’re sending clients a Word Document for your pricing? This is your last selling point – probably the last thing they see before they make a decision.

First impressions are important, but last impressions – well, that might be the last thing they see about your brand. In the end, you’re trying to sell yourself to your client – attempting to prove to them why you are the photographer for them and how you stand out from the thousands of others. You want to put something in front of them that’s like candy to a kid – something that draws them in, showcases your work and your pricing in a way that matches everything else about your brand.

I had the pleasure of working with Jennings King Photography to make some beautiful pricing guides that matches her brand and her website. Jennings beautiful photography already stood out from most, and now she has a pricing guide that can do the same.





When was the last time you wrote a handwritten letter, or taken the time to jot down a note to someone special with a real pen and piece of paper? A sad realization is that with today’s devices, we’ve all been sucked into the convenience of simply typing everything out with our two thumbs and quickly sending an emoji of our feelings. If you’ve received a handwritten letter recently, you know the emotion it evokes just by seeing the imperfections of the lines and the thoughtfulness that was involved to take the time to actually write something out. On the other hand, if you like to write, you know the reward you personally feel when your pen meets paper – a feeling and sound that can’t be matched by any keyboard clacking or “sent” chimes from your tablets and cell phones.

At Lalu, we know this feeling and are familiar with the reward of writing something beautiful with our hands. Allyson approached us for a new handwritten calligraphy logo for her photography business “Allyson B. Photography“.  There were many options out there for her, so we were more than thrilled to work on this for Allyson. We presented Allyson with many different variations, including some watercolor calligraphy. Below you can see the different stages throughout the process.

If you are interested in a custom calligraphy logo, or any other branding needs, please contact us at




It’s been put into song by several artists that “love makes the world go round”. Without love, how can we live? Not only do we have a desire to be loved, but to also love. It motivates, it encourages, it heals and can also hurt – but in the end, love never fails.

Distractions in life make it easy to forget what’s important. When we let those distractions consume our lives, we close ourselves off, unable to love or receive love from others – and without love, we are quite simply nothing. You can have everything in the world – but without love, you are nothing.

“If I speak with human eloquence and angelic ecstasy but don’t love, I’m nothing but the creaking of a rusty gate. If I speak God’s Word with power, revealing all his mysteries and making everything plain as day, and if I have faith that says to a mountain, “Jump,” and it jumps, but I don’t love, I’m nothing. If I give everything I own to the poor and even go to the stake to be burned as a martyr, but I don’t love, I’ve gotten nowhere. So, no matter what I say, what I believe, and what I do, I’m bankrupt without love. (1 Corinthians 13:1-7, The Message)”

Lalu exists because of love – love for life, design, and creativity. We strive to breathe love into all of our work in an effort for others to constantly see and feel this love. Love takes work and doesn’t always come easy, but laboring your days loving the wrong things will only leave you broken and empty. What will the labor of love in your life be?



Photo by Dear Wesleyann